About the Event

May 23 – 25, 2017 | McCormick Place, Chicago, IL, USA

2017 Sweets & Snacks Expo



Who Attends?

Buyers, merchandisers, operations managers, executives and store owners from supermarkets, convenience stores, warehouse clubs, mass and dollar merchants, drug stores, vending, wholesalers, theaters, specialty and department stores and many more. More than 17,000 qualified confectionery and snack professionals attend, with participation from 90 countries.

Who Exhibits?

Companies from the largest multinational firms down to boutique and gourmet candy and snack exhibit. More than 760 companies display nearly meters of candy, chocolate, biscuits and snacks than at any other event.

Experience All The 2017 Expo has to offer…

Discover new products, companies, innovation and merchandising solutions by exploring thousands of new and exciting products from hundreds of exhibitors, nearly half of which feature snacks.

As a retailer or wholesaler, you are a top priority at the Sweets & Snacks Expo – experience the largest,  and fastest growing event  laser-focused entirely on the candy and snack categories.

With 20 years of experience – we are the candy & snack experts.

  • Take advantage of the Discovery theater on our show floor and pre-show insights-driven sessions on the industry trends.
  • Visit Innovation Avenue in the Skyline Hall to discover up-and-coming companies introducing new products before they are on trend.
  • Be prepared before you navigate the show floor by visiting the taste-tested New Product Innovation Awards Winners as well as the New Product Showcase filled with hundreds of not-yet-released items.
  • Explore the fastest growing trends in premium, organic and gourmet at Expo’s Specialty Market. Occupying its largest footprint ever, as it has matured into a rich and creative resource, providing access to hundreds of candy and snack companies displaying an array of organic, free-from and sustainable products.
  • Connect with industry professionals from around the globe during the Industry Buzz Networking Reception just off the show floor.

New in 2017:

Pre-show briefs
on the state of the industry, focused on the candy, snack and specialty sectors. Learn from the nation’s most sought-after strategists and category specialists on topics that will help you succeed each morning before the show opens.

Small Business Innovator Award during Expo’s Most Innovative New Products Program. Items from nine candy and snack segments are taste tested by food and retail experts. A dedicated display of these panel-selected products will help narrow your search for the latest and greatest new items. These could be your next best sellers!

Looking for new ideas and business results? Put yourself in the center of the whole treating and snacking world.

Event Highlights


More than 760 companies from the largest multinational firms down to boutique and gourmet snack manufacturers exhibit


17,000 candy and snack professionals from 90 countries visit


Two halls and more than four acres of product innovation


17 data-driven learning sessions focusing on trends, retail technology, shopper engagement and state of the market for candy, snack and specialty segments

More New!

More than 320 new product award submissions across nine different categories resulting 45 panel recommended taste-tested items

Business efficiency

It’s where 90% of candy and 75% of snacks business gets done

Proven track record

Celebrating 20 years of success in 2017, the SSE is the must-see industry showcasing more candy and snacks than any other event